✱ THE BLOG

Notes on creativity, business & real life.

Honest writing on building profitable, joyful businesses as women — the business, the art, the mess and the magic. A sprinkle of what happens when you add Motherhood to the equation. New pieces roughly every fortnight. But don't hold me to that...

How introverts can win at marketing (written by an introverted female founder) business creative business marketing Oct 12, 2026

I’m having a lot of chats with my clients about visibility when it comes to marketing their businesses.

Often when you’re a company of one (or a Founder who only works with others on certain projects...

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How I think Claude can help you save about a day a week, if you're a creative founder or business owner business creative business Oct 07, 2026

How and why I use AI (Claude), as a solo business owner

This tool feels like cheating the system. And if the system is unfairly rigged against women to start off with (I’m thinking of those of us who...

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Hi, I’m Amy - who I work with + how ✨ behind the scenes business coaching creative business Oct 07, 2026

A little bit about who I work with, how I can help and what’s gonna be on the blog...

I'm Amy and I’m a coach, mentor and artist.

It’s taken me a while to formulate the answer to ‘what do you do’. I...

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Starting again at 40: why I walked away from a profitable business behind the scenes business creative business work-life balance Oct 01, 2026

Last year I did something that looked a bit mad from the outside. I walked away from my event design business straight after its most profitable month ever. Here's why, and what I'd say to you if you'...

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Get organised to stay creative: the systems behind a creative business business creative business creativity work-life balance Oct 01, 2026

There's a romantic idea that artists are chaotic and disorganised. I'm organised as hell. I have to be. Systems are what give me the headspace to be creative.

Time-blocking calendar, how to stay organised as a creative business owner

1. Colour-block your week

I’d dabbled...

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Amy Lord
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