✱ THE BLOG

Notes on creativity, business & real life.

Honest writing on building profitable, joyful businesses as women — the business, the art, the mess and the magic. A sprinkle of what happens when you add Motherhood to the equation. New pieces roughly every fortnight. But don't hold me to that...

How I think Claude can help you save about a day a week, if you're a creative founder or business owner business Oct 01, 2026

How and why I use AI (Claude), as a solo business owner

This tool is so incredible, it feels like cheating the system. But if the system is unfairly rigged against women who get stuck in ‘default mod...

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Starting again at 40: why I walked away from a profitable business behind the scenes business creative business work-life balance Oct 01, 2026

Last year I did something that looked a bit mad from the outside. I walked away from my event design business straight after its most profitable month ever. Here's why, and what I'd say to you if you'...

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Get organised to stay creative: the systems behind a creative business behind the scenes business creative business creativity work-life balance Oct 01, 2026

There's a romantic idea that artists are chaotic and disorganised. I'm organised as hell. I have to be. Systems are what give me the headspace to be creative.

1. Colour-block your week

I’d dabbled...

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Amy Lord
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