I’m having a lot of chats with my clients about visibility when it comes to marketing their businesses.

Often when you’re a company of one (or a Founder who only works with others on certain projects) the responsibility of being chief marketing officer and personal-brand-builder falls solely on you.

But what if you’re a natural introvert or have a little hermit soul who doesn’t want to talk to camera - but still has a beautiful business to put out into the world?

The extrovert-shaped box (you shouldn’t have to fit into)

I believe you can still ace marketing and promotion WITHOUT pretending you’re an extrovert. And I wish someone had told me that.

I started this year trying to fit myself into that box. I got a handheld lapel mic, did a lot of talking to camera. Some of it felt ok, but I’ve realised that I write waaaaay more articulately than I talk, I think.

Writing feels slower, more considered, easy. So I’m trying out focusing on that medium, plus in-person events, as my visibility backbone.

I think a common misconception about introverts is that they don’t like socialising or networking. I personally love talking and listening to people - that’s one of the reasons I became a Coach. As an introvert, I’d just like it to be 1:1 or 1:2 people max, with minimum small talk!

Losing your visibility mojo

A few of my clients started out believing their business was doomed to fail if they didn’t show up in this extroverted way online. And as a result, they’d stop showing up AT ALL, because they just felt overwhelmed and frustrated. Which wasn’t the most conducive energy to create content from...

So we looked at re-designing their marketing strategy. Starting with a blank page in their notebook (literally and metaphorically).

Steal these for journal prompts if you’re having a bit of a visibility block

• What do you ENJOY doing when it comes to marketing and being visible?
• Where did you feel in creative flow with marketing?
• What would feel FUN to experiment with?
• Where and how could you offer genuine value to your community, network or future clients?
• Where do your clients consume content (mine I THINK are podcast listeners...so it’s on my radar, as with the rest of the population).
• What works as a doable rhythm for you to try and achieve a bit more consistency (hey guess what, once a week still wins over ZERO times a week)
• Which platforms have you NOT tried showing up on? (I’d written Linkedin off until this a few weeks ago 🫠)
• Where are the sales happening that you could dial up - i.e. in people’s email inboxes?

Three key ideas when it comes to marketing as an introverted business owner

1. Marketing is unavoidable, until you’re at a point where you can outsource it. Or you could outsource BEFORE you feel ready, to bring in more sales, if it’s really not your zone of genius.
2. You have to repeat yourself and talk about things waaaaay more than feels natural. Not everyone sees everything that you post. On some platforms hardly anyone might see what you’re posting. Getting used to repeating yourself is a muscle you need to train. With practice and reps.
3. Everyone cares WAAY less than you think. People normally see stuff....then go back to thinking about themselves, probably! That might help you get over the ‘cringe’ factor. Detaching from metrics (a lot of people look and read without ‘engaging’ at all) is my M.O. going forward.

Being visible IRL

I’ve had lots of ideas about organising some sort of Introvert-friendly business networking events - probably a hangover from running my events business. But without starting another new business, here are some ideas I had to implement at existing events:

• Size of event - go to small-ish ones where I know I’ll have meaningful conversations over being the silent one in a large group conversation
• Comfortable formats - e.g. no public speaking, drop in/leave what you want.
• Good fit attendees - events likely to have other attendees I’d find inspiring and nourishing to connect with

Let’s work through this together

If visibility and marketing feels a bit sticky in your business right now, I’d love to help you untangle it and support you to move forward in a way that’s ultimately going to get those eyeballs, and sales, flowing back into your world.

Hit the button below if you’d like a FREE 30 minute coaching session with me 🫶🏼

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