24 Carat Cake

 24 Carat Cake

AN INSTALLATION AND SMALL CAFE IN A RAILWAY ARCH

23, 24, 25 September 2011 

We live in a world where consumerism has hit sixth gear and are throwing away more and more stuff every single day.

As the value of stocks and shares yo-yo up and down unpredictably, what has kept its value? Gold. Now everyone can have a piece…

In September 2011, a dis-used industrial space was transformed into a scene made entirely of gold. I wanted to explore how you can create a renewed value from things we find on the street by painting them a colour associated with brilliance and success but also, novelty.

Over the three days people ate gold cake, had a cup of tea and thought about where they could buy g(old) rather than new – everything in the space was for sale.

We collected junk from the surrounding streets and turned this, and visitor’s possessions into shiny gold things to take home with them.